एक डिजाइन परिप्रेक्ष्य से हार्ड स्टिकर पेपर प्रौद्योगिकी और पैकेजिंग रणनीति

Hard sticker paper Technology and Packaging Strategy from a Design Perspective                               

With the rapid development of sticker Hard Sticker Paper technology today, how to use these technologies to create maximum value for brands is the most concerned issue for most brand owners. However, it is not difficult to find through the survey that, as the "audience" of the stick Hard Sticker Paper, the focus of consumers is still the brand and product efficacy, and they are not very concerned about the material and process used for the Hard Sticker Paper. However, well-known daily chemical brands such as "Head Shoulders" and "Rejoice" still use traditional self-adhesive Hard Sticker Papers, and do not choose new technologies such as in-mold standards that the industry considers "more advanced". Therefore, when we determine the packaging strategy, we need to have a deeper look at the technology itself, in order to effectively use the new technology to create outstanding packaging and Hard Sticker Papering works.

सबसे पहले अच्छी हार्ड स्टिकर पेपरिंग तकनीक का अच्छी तरह इस्तेमाल किया जाना चाहिए।

Good packaging is inseparable from good late-stage technology. Good technology can not only "icing on the cake", but also "deliver charcoal in the snow"! Sansong believes that three "degrees" should be paid attention to in the application of Hard Sticker Paper technology:

1. Consumer concern: Consumers' focused trust is reminded by Hard Sticker Paper brand information, cleanliness is reflected by Hard Sticker Paper quality, and fragrance is reflected by Hard Sticker Paper color.

2. विविधता उपखंड: पेपर बॉक्स उत्पादों को आम तौर पर भीड़, कार्य, सुविधा आदि के कोण के अनुसार उप-विभाजित किया जा सकता है। यदि यह बच्चों के लिए सूती कपड़ों से बना उत्पाद है, तो हार्ड स्टिकर पेपर तकनीक का अनुप्रयोग और डिज़ाइन सुरक्षा और गुणवत्ता की भावना को प्रतिबिंबित करने के लिए यथासंभव मैट सामग्री और सॉफ्ट टोन का उपयोग कर सकता है।

3. Appropriateness of use: Emphasizing that it is too much to go too far, and the products of what grade and price need to use the corresponding Hard Sticker Paper material and technology, such as Mr. Wei Meng's affordable package, the use of screen printing technology will give people a sense of benefit.

दैनिक जीवन में, बड़े-ब्रांड के दैनिक रासायनिक उत्पाद पहले से ही उपरोक्त तीन डिग्री में अच्छी तरह से महारत हासिल कर सकते हैं, और हार्ड स्टिकर पेपर के डिजाइन और तकनीक को बहुत अच्छी तरह से जोड़ सकते हैं। हालांकि, कई बड़े-क्षमता वाले मसालों की पैकेजिंग में, उन्हें मूल रूप से उच्च-गुणवत्ता वाले उत्पादों के रूप में रखा गया था। हालांकि, क्योंकि हार्ड स्टिकर पेपर के डिजाइन ने ब्रांड और उत्पाद स्तर से विविधता के उपखंड और उपभोक्ताओं की चिंता पर पूरी तरह से विचार नहीं किया, और उपभोक्ताओं द्वारा मान्यता प्राप्त उच्च गुणवत्ता प्राप्त करने के लिए केवल उन्नत हार्ड स्टिकर पेपर तकनीक को अपनाया, परिणाम खुद को हरा रहा था-पराजित था। , वर्णनातीत।

दूसरा, उत्कृष्ट पैकेजिंग और रचनात्मकता में रणनीतिक सोच होनी चाहिए।

Packaging is not just packaging, it not only involves product positioning and marketing, but also takes into account the brand's image and capitalization. Excellent packaging design should rise to the strategic height of the enterprise from the very beginning! As early as 2003, Sansong put forward the concept of "brand marketing large packaging", and believed that excellent packaging must have assets, that is, starting from the core value of the brand, expressing it with unique visual symbols to form brand equity; excellent packaging must have Product quality must conform to the attributes of the industry in which the product is located and display the unique characteristics of the product; at the same time, excellent packaging must also meet the marketing quality and impress consumers with its unique selling points.

For many years, Sansong has been advocating the "nail and hammer" theory.

Viewpoint 1: A good product and a good positioning are a good nail. A good nail can be a good category strategy, a good selling point, a good slogan, a good brand story, etc. There are many successful nails on the market, such as antibacterial—Shufujia; antidandruff—Head Shoulders; styling—Sassoon; whitening—SKⅡ;

Viewpoint 2: Good packaging and good vision are a good hammer. A good hammer can be a product's good shape, good packaging, good color, good pattern, good technology, etc. For example, Crest's "7 full effect 7 excellent" series products, around the "7 full effect" nail, the hammer is this unique product packaging. As for Evian mineral water, its packaging requires a unique personality and a sense of nobility in terms of shape, color, craftsmanship and material, and without exception, it follows its positioning of "high-end water aristocrats".

नाखून और हथौड़ों में दोनों होने चाहिए, हार्ड स्टिकर पेपरिंग तकनीक और पैकेजिंग रचनात्मकता को ब्रांड के स्थायी विकास के आधार पर, बाजार को पूरी तरह से समझना चाहिए, ताकि महान शक्ति का प्रयोग किया जा सके!

तीसरा, हार्ड स्टिकर पेपर प्रौद्योगिकी और ब्रांड रणनीति डिजाइन अवधारणा के एकीकरण की उच्च डिग्री अद्वितीय ब्रांडेड पैकेजिंग बना सकती है, और उपभोक्ताओं के दिमाग में नंबर एक बनना और अधिक बाजार हिस्सेदारी पर कब्जा करना संभव है।

Sansong's works over the years have been created in four directions, such as shape, color, drawing and decoration, to achieve the best combination of good positioning and good packaging, which has enhanced brand value and accumulated brand equity for brand owners. For example, the health care product Anliqing brand seal oil capsules, in accordance with the functional attributes of seal oil capsule products, fit the marketing concept of "healthy" in the market, and created the core visual identification symbol "v" for Anliqing series products, from bottle design, structural design , to the Hard Sticker Paper design, they are strengthening the brand appeal and positioning of "Healthy V Power", which has greatly boosted the sales force of Anliqing's brand.

https://www.minongpackaging.com/adhesive-स्टिकर/हार्ड-स्टिकर-paper.html